We take the protection of personal data, very seriously. We would like to explain here how we protect your data and what it means for you when you use our personalized services. Of course, we comply with all the legal requirements regarding data protection to ensure maximum protection of your privacy. We comply with the provisions of the General Data Protection Regulation (GDPR) and the New Federal Data Protection Act (BDSG-neu) due to the adaptation of data protection law in line with Regulation (EU) 2016/679 and we comply with the implementation of Directive (EU) 2016/680 (Data Protection Adaptation and Implementation Act EU – DSAnpUG-EU).
This data protection statement applies to RSBaumaschinen website, which can be accessed under the domain https://ww.rsbaumaschinen.de ,(hereinafter referred to as “our website”).
1. Name and address of the person responsible
The responsible party and service provider is RSBaumaschinen GmbH & Co KG, Gewerbestraße 4
85461 Bockhorn, Germany
2. General information on data processing
We only collect and use personal data from our users which is necessary to provide a functional service for our website and for the content of our services.
2.1 Personal data
Personal data is information that can be associated with you as an individual. Examples include your name, address, postal address, telephone number and email address. Non-personal data is information such as the number of users of a website or service.
2.2 Processing of personal data
Processing means any operation or series of operations carried out with or without the aid of automated procedures in relation to personal data, such as the collection, collation, organisation, sorting, storage, adaptation or alteration, reading, retrieval, use, disclosure by transmission, dissemination or any other form of provision, comparison or linking, restriction, erasure or destruction.
Personal data is collected via this website if you provide it to us on your own initiative and consent, e.g. by sending emails, commenting on our blog, or filling out any online form. We use this data for the purposes indicated in each case or resulting from the enquiry, thus for example the reservation enquiry for handling your reservation requests. Transmission to third parties will only take place if this is expressly permitted by law or if you have agreed to the transmission within the framework of your registration or during an active business relationship. Apart from this, you can principally use the general information on rsbaumschinen.de without disclosing your personal data.
2.3 Legal basis for the processing of personal data
The collection and use of the personal data of our users takes place regularly only with the user’s consent. Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 lit. a GDPR shall apply as the legal basis for the processing of personal data.
An exception applies in those cases in which prior consent cannot be obtained for actual reasons and the processing of the data is permitted by legal regulations. For the processing of personal data necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 1 lit. b GDPR is the legal basis. This also applies to processing operations that are necessary for carrying out pre-contractual measures.
Insofar as the processing of personal data is necessary to fulfil a legal obligation to which we are subject, Art. 6 para. 1 lit. c GDPR is the legal basis.
If processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh this first interest, Art. 6 para. 1 lit. f GDPR is the legal basis for processing.
2.4 Security, TLS technology
We have taken technical and organisational measures to protect your personal data, in particular against accidental or intentional manipulation, loss, destruction or access by unauthorised persons. These security measures are continually updated in line with technological developments. The transmission of personal data between your computer or mobile device and our server is always encrypted (TLS procedure, Transport Layer Security).
Cookies are small text files that are stored on your hard drive by a web server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. Cookies cannot run programs or deliver viruses to your computer. There is a distinction made between two different types of cookies. Session cookies are deleted as soon as you end the session. Temporary and permanent cookies are stored on the data carrier for a longer period or indefinitely.
No personal data is stored in the cookies we use. The cookies we use are also not combined with personal data. In this respect, these cookies cannot be attributed to any particular person. When a cookie is activated, it only receives an identification number. Personal data such as name, IP address, etc. are not assigned to this identification number at any time. Using cookie technology, we only receive anonymous information, such as which pages of our website have been visited, etc.
3.3 Onsite targeting
Our website uses cookie technology to collect data to simplify our website. This tells us how the website is used and enables us to constantly optimise our offering. The following data is processed:
- Search terms used
- Frequency of page views
- Use of website functions
This data is used exclusively for anonymous evaluation of the use of the website and is never merged with the personal data stored by us. Using the information obtained through clickstream analysis, we make our website as attractive as possible in order to best meet our customers’ needs.
3.4 Google Analytics
This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, text files that are stored on your computer and which enable analysis of your use of the website. The information on your use of this website generated by the cookie (including your IP address) will be transferred to and stored on a Google server in the USA. However, if IP anonymisation is enabled on this website, your IP address will first be abbreviated by Google within the member states of the European Union or other parties to the agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there.
Google will use this information for the purpose of evaluating your use of the website, compiling reports about website activities for website operators and to provide other services related to website and internet use, in particular functions for Google Analytics reports on performance according to demographic characteristics and interests. Google Analytics Demographics and Interest Reporting allows us to use data from Google’s interest-based advertising and/or data from third parties about our advertising audience (e.g. age, gender and interests) in conjunction with Google Analytics for targeted and optimised advertising activities, strategies and content of our website.
Google may also transfer this information to third parties as required by law or if said third parties process this data on behalf of Google. In any event, Google will not associate your IP address with other data held by Google.
You can prevent these cookies being stored by selecting the appropriate settings in your browser; however, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) being passed to Google and the processing of this data by Google, by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en
This website uses Google Analytics with the extension “anonymizeIp()”. As a result, IP addresses are further processed in abbreviated form, so that a connection to a particular individual can be ruled out. If the data collected about you is personal in nature, it will be excluded immediately, and the personal data will be deleted immediately.
We use Google Analytics to analyse and regularly improve the use of our website. We can improve our offering and make it more interesting for you as a user with the statistics gained. For the exceptional cases in which personal data is transferred to the USA, Google has submitted itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
This website also uses Google Analytics for a device-independent analysis of visitor flows, which is carried out via a user ID. You can disable cross-device analysis of your usage in your Google Account under “My information”, “Personal information”
Google complies with the data protection provisions of the US Privacy Shield Agreement and is registered with the Privacy Shield Program of the US Department of Commerce, see:
In addition, you can prevent Google from collecting the data generated by the cookies and relating to your use of the websites and the processing of this data by Google by downloading and installing the browser plugin available under “Display settings”, “Extension for DoubleClick deactivation” at https://support.google.com/adsense/answer/142293?hl=en.
3.5 Prevention of storage of cookies
It is possible to accept or reject cookies. Most web browsers automatically accept cookies. As a rule, it is possible to specify in the browser settings that cookies are to be rejected. If cookies are rejected, it may be that you cannot use some features of this website. If cookies are accepted, you can delete these cookies later on. If you delete cookies, any settings that are controlled by those cookies, including advertising settings, will be deleted and might no longer be recoverable.
3.6 Legal basis
Our legitimate interest lies in the aforementioned data processing processes and the purposes pursued with them. For this purpose, Art. 6 para. 1 lit. f GDPR provides the legal basis.
The legal basis for this data processing, provided the user’s consent is given, is Art. 6 para. 1 lit a GDPR, supplemented by Art. 6 lit. f GDPR.
6. Market and survey research
In the following we describe data processing procedures in the context of market and survey research.
6.1 Statistical purposes
7. Your rights as an affected person
7.1 Right to information
You have the right to ask us at any time about the data stored concerning you, as well as its origin, recipients or categories of recipients to whom this data is transmitted and the purpose of storage.
7.2 Right of revocation
If you have given your consent to the use of data, you can revoke this at any time without giving reasons with effect for the future.
7.3 Right of deletion and blocking
You have the right to block and delete your personal data stored by us. As a rule, your personal data will be deleted within a maximum of 2 working days after assertion of this right. Should the deletion contradict legal, contractual, fiscal or commercial-law storage obligations or other reasons based in law, your data can only be blocked, not deleted. Once your data has been deleted, it is no longer possible to provide information..
7.4 Right of objection
You have the right to object at any time and without giving reasons for data processing for the purpose of direct marketing. In addition, it is pointed out that the execution of the framework contract as well as the handling of individual contracts may be restricted or no longer possible due to opposition to all data processing operations.
7.5 Extended rights in relation to data processing for personalised data evaluation
With regard to the data processing of personalised data evaluation, in addition to the aforementioned rights, you also have the right of participation granted to a natural person in the decision-making process, a right of appeal and a right to disclosure of our position.
7.6 Contact for assertion of the rights of the persons affected
7.7 Right of appeal to the supervisory authority
You have the right to file a complaint with the competent supervisory authority against the processing of your personal data if you feel that your rights under the GDPR have been violated.